Isla Vista, California is located in Santa Barbara. Nearby cities and towns include Goleta, Mission Canyon, Montecito, Santa Barbara and Summerland. Isla Vista is a suburban community with a population of 24,187. The median household income in Isla Vista is $35,814. 29% of residents are married and families with children reside in 10% of Isla Vista households. Half the population of Isla Vista commutes 14 minutes or more to work, with 85% of residents holding white collar jobs and 15% residents holding blue collar jobs.The median age of homes in Isla Vista, CA is 29 years, with 4% of those homes owned, 91% rented and 4% not occupied. The median sale price of a home in Isla Vista in the previous year was $758,000.
Isla Vista is an unincorporated community and census-designated place in Santa Barbara County, California in the United States. As of the 2010 census, it had a population of 23,096. The majority of residents are college students at nearby University of California, Santa Barbara (located to the East of the community) or at Santa Barbara City College. The beach-side community lies on a flat plateau about 30 feet (9 m) in elevation, separated from the beach by a bluff[disambiguation needed]. Many paths connect the town to the beach.
Isla Vista enjoys a Mediterranean climate and often has slightly less precipitation than either Santa Barbara or the adjacent community of Goleta. Isla Vista is located on a south-facing portion of the Santa Barbara County coast, between two small peninsulas, Coal Oil Point and Campus Point, in view of the Channel Islands. During El Niño years, precipitation in Isla Vista can be excessive and potentially dangerous. Some homes and apartments built on the south side of Del Playa Drive, most popular with students due to their direct ocean views, are in danger of collapse, since they are built on quickly-eroding bluffs thirty to sixty feet above the Pacific Ocean. Recent erosion has exposed foundation supports in several of the properties closest to the university campus, UCSB.
As Isla Vista is on the south coast of Santa Barbara County, which has some of the highest housing prices in the United States, the student population shares densely packed housing with a working Hispanic population. Since Isla Vista has not been annexed by either Goleta or Santa Barbara, remaining unincorporated, only county funds are available for civic projects.
Isla Vista is home to a student housing cooperative, the Santa Barbara Student Housing Coop, as well as a food cooperative, the Isla Vista Food Co-op.
Isla Vista is actually the name of the first subdivision made in the center of the area now called Isla Vista; properly, the Isla Vista subdivision is between Camino Pescadero on the east and Camino Corto on the west. The Isla Vista subdivision was established in 1925, the Ocean Terrace subdivision between University of California, Santa Barbara and Camino Pescadero in 1926, and the Orilla del Mar subdivision between Camino Corto and the UCSB] West Campus in 1926 also. A number of east-west streets undergo “jogs” at the boundaries of the three subdivisions, because Santa Barbara County never required the three subdivisions to use a common street layout. The three subdivisions now are collectively called Isla Vista, and their total extent occupies land inherited by Augusto Den, a descendant of the family that received a Mexican land grant.
In the recent incorporation of Goleta, inland to the north and up the coast to the west, Isla Vista was deliberately excluded. The Local Agency Formation Commission (LAFCO) executive director cited “political infeasibility” as the reason, although the only poll on the issue indicated a city of Goleta including Isla Vista would have passed at the ballot box.
The earliest human occupants of Isla Vista were the Chumash or their forbearers. They called the Isla Vista mesa Anisq’oyo’, and had permanent settlements near Cheadle Hall and the 217 entrance on the UCSB Campus; these villages were collectively called Heliyik. Eventually the Franciscan Fathers encouraged the Chumash to remove to the Santa Barbara Mission.
The Isla Vista mesa was part of the Mexican land grant Rancho Dos Pueblos made in 1842 to Nicolas A. Den. Den’s descendant, Alfonso Den, inherited the land now called Isla Vista; he and some of his nine siblings were plaintiffs in a famous law suit, because when they were minors their land had been illegally sold in 1869 by the administrator of their estate, Charles E. Huse, to Col. William Welles Hollister, namesake of Hollister Avenue in Goleta, the Hollister Ranch, and Hollister, California. A San Francisco lawyer, Thomas B. Bishop, who specialized in legal isses associated with transfers of Mexican land rights, sued Hollister on behalf of the Den children in 1876, and won the case in 1885. Bishop took much of the prime land owned by the Den children as a legal fee, and to this day some of that land, in the city of Goleta near Glen Annie Road, is called the Bishop Ranch. The least attractive land was left to the Den children, and that included the Rincon Ranch, which was at that time the name of the entire Isla Vista mesa, from present-day UCSB west to Coal Oil Point. The Rincon (Spanish for angle or corner) is the corner where Storke Road turns into El Colegio; until 1930 or so, Storke to El Colegio was the only road in to Isla Vista, because other roads such as Los Carneros or Ward Memorial did not exist, because the Goleta Slough prevented passage. The Rincon Ranch had very little fresh water, was marginal for agriculture, and was split between three of the Den children: Augusto Den, who had mental disabilities, got the land that now forms the UCSB Main Campus and Alfonso got the land that is now Isla Vista.
Alfonso Den’s land eventually passed on to local land speculators, and was divided into the three subdivisions mentioned under “Geography” in the mid-1920s. The Isla Vista subdivisions are the earliest urban subdivisions performed in the Goleta Valley in the 20th century. The narrow streets of Isla Vista are characteristic of 1920s land planning. Plans for water, electricity, road building, and sewage were not made in the 1920s; the subdivision was speculative. Some of the speculation was related to ocean-front real estate, but an equally important motive was the likelihood of oil reserves’ being accessible from Isla Vista property. To aid speculation, the lots in the subdivision were narrow, and mineral rights were pooled among blocks of lots. Some oil was found, but the wells did not sustain oil production, unlike the very productive Ellwood Oil Field just to the west of Isla Vista. Royalties from the Ellwood field paid for a large portion of the costs of construction of Santa Barbara County’s famed courthouse. An oil deposit about one mile (1.6 km) south of Isla Vista under the Santa Barbara Channel, known as the South Ellwood’ field, was eventually found, but has never been fully developed, due to local political opposition after the 1969 Santa Barbara oil spill. The South Ellwood field contains upward of 100 million barrels (16,000,000 m3) of oil, and attempts by ARCO (in the 1980s) and by Mobil (in the 1990s) to develop the field have been rebuffed by local opposition.
Even though the Isla Vista lots were sold to several hundred owners in the 1920s, only a few vacation cottages were built before the 1940s. Scarcity of water, which had to be trucked in, as well as primitive sewage and refuse collection kept the development modest. A few dirt farmers raised beans, and piled their refuse into large heaps.
World War II
On February 23, 1942, a Japanese submarine attacked the Ellwood oil field to the west of Isla Vista, and in response the United States Marine Corps took over both the land immediately to the east of Isla Vista (now the UCSB campus) and the land that now forms the Santa Barbara Airport. The Marine Corps developed Marine Corps Air Station Santa Barbara as an important flight training facility for squadrons fighting the Japanese in the Western Pacific, most notably the famed Blacksheep of VMF-214 trained here until their ill-fated deployment aboard the USS Franklin (CV-13). In the process of this crucial war-time development of the air base, Mescalitan Island, home of a tribal king and site of extensive sacred Chumash cemeteries, was bulldozed to fill most remaining portions of the Goleta Slough, once an extensive estuary that sustained a few thousand Chumash. The slough was at one time deep enough that Spanish explorers were able to sail near to the foothills, past the location of present-day Hollister Avenue. By this time, however, most of the slough had silted in by the enormous deluge of 1861-62, as well as by dirt loosened from agricultural operations in the area. The Marine Corps filled in several of the only remaining deep channels, particularly one that is now under the primary runway used for civil aviation today. The Marine Corps then built a sewage processing facility on the bulldozed sacred Chumash cemetery. Today this is the site of the Goleta Sanitary District facility.
The Marine Corps Air facility was deemed superfluous after World War II, and the airport was transferred to the City of Santa Barbara, while the blufftop barracks and land were transferred to the University of California in 1948 for the new Santa Barbara Campus.
The original vision for University of California, Santa Barbara was a small, 3,000-student campus contained on the blufftop site, and it seemed neighboring Isla Vista would develop into a mixture of single family dwellings and apartments for staff. Water became available from a reservoir in the Santa Ynez Mountains, Lake Cachuma, in the early 1950s. The homeowners who moved in organized the Isla Vista Sanitary District (now called the Goleta West Sanitary District) in 1954.
The University UC Santa Barbara campus.
The University of California, Santa Barbara moved to its new campus in 1954, and a gala inauguration was held.
A new, nationally prominent provost, Clark G. Kuebler, was brought in to lead the new campus. Kuebler had been the president of Ripon College, a small liberal arts college in Wisconsin. Kuebler was charged with developing UCSB into a first-rate, small, liberal arts college to complement the enormous “multiversities” of Berkeley and UCLA. Kuebler was a prominent leader in the Episcopal Church and helped establish Isla Vista’s first church, St. Michael and All Angel’s at Camino Pescadero and Picasso. Today seven religious institutions are located in Isla Vista. Kuebler resigned in 1955.
Although Isla Vista had been subdivided in the 1920s, it did not yet have zoning. A battle ensued in the early 1950s between the homeowners who wanted a mixture of single-family dwellings and apartments, and the non-resident property owners who wanted the maximum density possible. The non-resident property owners won, and all three Isla Vista subdivisions were zoned for apartments. Eventually the Orilla del Mar subdivision on the western edge of Isla Vista was rezoned for single family dwellings, but a rancorous relationship between the apartment developers and the homeowners was established. Today, only a few percent of Isla Vista’s property owners are residents.
In the 1950s, UCSB professor Douwe Stuurman hosted the famed writer Aldous Huxley at his home on Del Playa. Huxley delivered a series of lectures at UCSB and in the Santa Barbara area.
By the late 1950s, with the end of World War II, the Baby Boom, and the G.I. Bill, it became clear that thousands of students would flood the University of California. UC president Clark Kerr re-envisioned UC Santa Barbara as a large, general campus like UC Berkeley or UCLA. Samuel B. Gould was appointed the first UCSB Chancellor in 1959.  The first UCSB plans that acknowledged Isla Vista were developed under Gould, who expressed concern that Isla Vista was an impediment to the orderly development of the area, due to its already haphazard development. Gould left UCSB in 1962 and later became Chancellor of the State University of New York.
The development of Isla Vista as a housing site for UCSB students attending a much larger institution began with regulated dormitories located along El Colegio Road. UCSB administrators recruited developers to build large complexes on El Colegio which in 1960 were considered to be forward-looking and modern, winning several design awards. Some of these dorms were portrayed in the mystery novels of Ross Macdonald.
The 60s and 70s
By the early 1960s, older students became frustrated with the curfews and entry restrictions in the dormitories, and drove demand for unregulated apartments in Isla Vista. Very aggressive developers built apartments to meet the demand, and successfully lobbied County Supervisors to drive down the requirements for parking places associated with the apartments, and to further drive up the density of dwelling units. At the same time, efforts to unify the owners of commercially zoned property around the Embarcadero Loop failed, leaving issues of coordinated business development and parking for commercial customers unresolved.
By 1967, Isla Vista had hundreds of cheaply constructed multiple dwelling units, and a commercial center that included physician and dental offices, jewelers, insurance and financial offices, as well as eclectic bookstores and an art-house movie theater. Trees and landscaping had not grown to appreciable heights, giving the town a barren look, and trash collected in empty lots. About that time the youth culture or counterculture ramped up, and Isla Vista became a natural waystation for youth who were hitchhiking up and down the coast of California.
Richard Brautigan did his first reading of Trout Fishing in America in Isla Vista in October 1967, at the Unicorn Book Shop. The Unicorn Book Shop and its affiliated Press were patronized by Ken Maytag, an heir of the Maytag family of washing machine and beer fame; the Press published a number of noted poets. However, the surrounding Santa Barbara community was uncomfortable with the flotsam and jetsam of the counterculture who were pausing in Isla Vista, and at about the same time the District Attorney raided the art-house movie theater, the Magic Lantern, while it showed a movie containing full frontal nudity. The operators were charged with obscenity, lost financing, and then lost their business. County Sheriffs Deputies were uncomfortable with the open marijuana use and drug dealing on the streets, and tensions grew. It is local folklore that Jim Morrison of The Doors wrote the song “The Crystal Ship” one night while on an acid trip on Sands Beach, watching the bright lights on the oil platform Holly a few miles off the southwest tip of Isla Vista.
In 1969, Edie Sedgwick, companion to Andy Warhol, lived in Isla Vista, in part because of a community of methamphetamine users in Isla Vista at that time. Sedgwick’s brother lived on Fortuna Road; her family lived on a ranch near Santa Ynez, which is now part of the University of California Natural Reserve System. She met Lance Loud, the young gay man depicted in the PBS series An American Family, on the beach at the foot of El Embarcadero. Loud, already a correspondent of Warhol’s, was ogling fraternity boys playing volleyball when he saw Sedgwick walking her dog and recognized her. Two years later, Sedgwick attended a fashion show at the Santa Barbara Art Museum filmed by An American Family, then returned home and accidentally overdosed on barbiturates. She is buried in Ballard, California near Solvang.
A student group known as the “IV League,” organized itself to take civic responsibility for Isla Vista, and coordinated street parties, meetings with the Deputies, cleanups, and planting of street trees. However, in 1968, a number of incidents between the small community of African-American students attending UCSB and law enforcement, as well as the election of Richard Nixon triggered a long downward spiral for Isla Vista, which culminated in three separate riots in the winter and spring of 1970. The IV League was viewed as too moderate, and lost influence. The local branch building of the Bank of America was burned to the ground by students on February 25, 1970, after a charge of rock-throwing students drove law enforcement officers out of town. According to Cril Payne, author of Deep Cover, a history of his career in the FBI, the FBI was very active in Santa Barbara and the charge of “students” that resulted in the burning of the Bank of America was a Cointelpro FBI operation. Kevin Moran, a student who put out a fire in the temporary Bank of America during a riot in April 1970 was killed by police fire, and during a June 1970 riot Los Angeles County sheriff’s deputies ran amok, prompting criticism from even from William F. Buckley, Jr., the conservative commentator.
In the 1970s, the now-defunct Isla Vista Community Council, funded by the University, was created. The Council ran its own elections and provided a central focus for the community.
Many alternative organizations created, including the second free clinic in the State after the original Haight Asbury Free Clinic. The Isla Vista Recreation and Park District was founded in 1972, the second special district in Isla Vista (the first was the Isla Vista Sanitary District, now known as the Goleta West Sanitary District). It was also in the 1970s Isla Vista Food Cooperative was created, and a credit union based on geography for membership was founded. The Community Council implemented a variety of other services, including animal control, but these projects languished due to lack of monetary support from County government.
Several businesses were created. Paul Orfalea founded Kinko’s in Isla Vista in 1970. Many traditional businesses, including dentists, jewelers, and hairdressers fled Isla Vista. Isla Vista became sundered from the surrounding communities, and in the long run, most of the eclectic Isla Vista businesses have disappeared.
Efforts to incorporate Isla Vista as a city failed in 1973, 1975, and 1985, in each case due to the Local Agency Formation Commission (LAFCO) voting down incorporation. Isla Vista wielded considerable influence in the large Goleta Water District, however, which covers a large area. The Isla Vista vote helped usher in the era (still going on) of no-growth policies in the nearby Goleta area, over the more conservative blocs of voters in Goleta, who at that time favored growth. Those Goleta residents gradually converted to the no-growth stance, but simultaneously they shunned Isla Vista.
When the City of Goleta was incorporated in 2001, the residents of Goleta successfully persuaded LAFCO to exclude Isla Vista from the new city’s boundaries. Many observers noted that Isla Vistans shop mostly in Goleta, because county planners channeled commercial business development into Goleta. A vocal and organized group of Isla Vista residents argued for inclusion of Isla Vista in the new City of Goleta, but encountered strong opposition from the Chair and Executive Director of LAFCO. LAFCO enabled the City of Goleta to garner the tax revenue from Isla Vista’s economic activity, without civic responsibility for Isla Vista’s infrastructure. Some note also that Santa Barbara County gets net revenue from Isla Vista, and so has a financial interest in maintaining Isla Vista’s unincorporated status. The official reason for the exclusion of Isla Vista given by the Executive Director of LAFCO was `political infeasibility.’ The only wide poll of the greater Goleta area, conducted by the Goleta Roundtable, indicated that a city including Isla Vista would pass at the ballot box, however.
Starting in the 1970s, Isla Vista became more and more dominated by students from UCSB and nearby Santa Barbara City College. As UCSB grew and expanded its enrollment, the economic power of the relatively affluent students drove non-student residents out. The late 1960s upheaval destroyed a raft of organized activities that once occupied students’ time, and into the void a free-form party scene took hold, resulting in throngs of young people gathering on Friday and Saturday nights on Del Playa Drive, the street that hugs the southern blufftop of Isla Vista.
Isla Vista has been an incubator for youth culture, and has always had a number of local bands. Since 1980, many of these bands use storage garages in the 6500 block of Seville Road owned by Sid Goren, as rehearsal space. In the late 1980s, Toad the Wet Sprocket rehearsed there, and although their origin is Goleta, they often performed in Isla Vista. Other local bands that went on to enjoy notoriety include Animal Liberation Orchestra, Jack Johnson, Steve Aoki, Lagwagon, Thriving Ivory, Rebelution, Ugly Kid Joe, Iration, Honey White, and Breäk. Unfortunately the Seville Road practice spaces were demolished in 2012 to make way for one of many luxury student housing complexes currently being developed.
Although Isla Vista is filled with 18–24 year-olds, there are very few commercial amenities for the population. Other commercial developments, such as a nearby mall (Camino Real Marketplace) and the lower State Street area of Santa Barbara have worked hard since the mid-1980s to attract Isla Vista’s business, and the tax revenue associated with it. The economic development of Isla Vista has been neglected, and it remains mostly a bedroom community of young people, with an odd and eclectic commercial district.
The Isla Vista massacre occurred when UCSB freshman David Attias killed four students on the night of February 23, 2001 by slamming his car into several parked cars and pedestrians on the 6500 block of Sabado Tarde Road. Although initially charged with four counts of murder, four counts of vehicular manslaughter with gross negligence and five counts of felony driving under the influence, Attias was later found to be legally insane.
Isla Vista is notable for its unique student and beach culture, cultivated by a population largely made up of UCSB and Santa Barbara City College students. Isla Vista’s small size and proximity to UCSB foster a strong sense of community, and students generally run into many people whom they know, be it from classes or otherwise. With warm days year-round, Isla Vista teems with hundreds of students, who enjoy sunbathing, surfing, soccer, frisbee, and other recreational activities to escape the rigors of academic life. The strong beach culture is also an important facet of the town’s identity. Residents who live on Del Playa Drive often climb from their homes down the cliffs to the beach to surf or relax on the beach, and everyone who lives in Isla Vista is within minutes of the beach by foot.
Isla Vista is a unique community in which a positive and energetic atmosphere prevails. The youthful enthusiasm, partying, outdoor festivals, and a generally upbeat environment have come to be synonymous with Isla Vista. Due to the large student population, coffee shops and local businesses are usually busy well past midnight, with some buzzing until 2am every night. Businesses often stay open 24 hours around finals week for students to study there or take a break from studying. Further contributing to the quality of life, the principal mode of transportation to and from class and around town in Isla Vista is the bicycle or skateboard, rather than the car. Bicycles dominate the streets of Isla Vista, with students riding to and from campus, and wetsuit-wearing riders transiting to local beaches with surfboards in their arms.
Major events that contribute to Isla Vista’s mystique are the infamous Halloween celebrations, Earth Day festival, Chilla Vista festival, Island View Classic bike races, Extravaganza and All Sorority Volleyball Tournament (ASVT), and others. Each of these events feature music, draw large crowds, and allow for residents and visitors to meet friends and acquaintances.
In the past, the town’s reputation has been tarnished by perceived debauchery, lawlessness and alcohol-related problems. Despite the town’s party culture, there is an extremely low incidence of drunk driving for a college town, due to the town’s compact layout and the popularity of biking and skateboarding. Residents who frequent the parties on weekends in Isla Vista regularly walk to and from parties with friends, and it is very rare for someone to arrive at a party by car. Santa Barbara offers alternatives to driving such as Bill’s Bus which provides a $10 round trip ride for Isla Vista inhabitants to Downtown Santa Barbara. Residents of Isla Vista who are over 21 years of age often go to downtown Santa Barbara’s nightclubs on Thursday and weekend nights, taking Bill’s Bus rather than driving their own cars.
“Irish Summer” in Isla Vista efers to the coming of summer during which time the town is bereft of Santa Barbara inhabitants and their spaces are filled by Irish visitors involved in the J1 program, which allows them to have temporary security numbers to work in the United States. Many travel with friends and in an effort to subsidize costs will often fill apartments past capacity, and enjoy their three month California vacation to the fullest. In the past years they have received a reputation for destructive behavior, costing the city and housing companies thousands of dollars in damage as well as in citations which remain unpaid as the debt does not affect their status internationally.
Floatopia is a major part of the Isla Vista culture, although it has changed significantly since 2009. Formerly a beach extravaganza of students floating in the water, drinking, playing games, and celebrating the coming of summer, the growth of the event from 100-500 people to nearly 12,000 resulted in environmental damage, injuries, and the forced cessation of beach access during Floatopia. At this point Floatopia became Del-Topia or DP-Topia, where students party on the main street of Del Playa and engage in communal merriment and intoxication.
Halloween in Isla Vista
The first large, street-filled Halloween in Isla Vista actually occurred in 1962. Indeed, when UCSB moved from downtown Santa Barbara to Isla Vista in 1954, students were moved from an established ambient community to an isolated place. Some have argued that the isolation accentuated and amplified risky behavior on the part of students. A festival started in the 1930s, ‘The Barbary Coast,’ where students dressed up and held events evocative of Gold Rush era San Francisco, became overly rowdy and was cancelled by the student government in 1959. Rowdiness in county-administered Isla Vista persisted, however, despite admonitions of UCSB administrators. At that time the County sheriffs deputies viewed enforcement of “quality of life” laws in Isla Vista as a low priority, and consigned these matters to UCSB police. A unique sharing of law enforcement responsibilities for county land between county sheriff’s deputies and UCSB campus police commenced.
The explosive demonstrations of the 1960s changed the tenor of Isla Vista for a while, and led to the establishment of the Isla Vista Foot Patrol, now a joint effort of Santa Barbara County Sheriff’s Deputies, the UCSB campus police, and the California Highway Patrol.
A variety of countermeasures to Halloween and generic partying in Isla Vista have been implemented over the years, including zero tolerance for open alcohol on the street, a strict noise ordinance, enforcement of drunk in public laws, and restrictions on open kegs at parties. Halloween is undoubtedly Isla Vista’s biggest event of the year and it often draws crowds ranging from 20,000-40,000 people each year from all over California and neighboring states.
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